Skip to content
Become a HUG Leader
HubSpot User Groups

Run a community.
Shape how people
learn HubSpot.

Location-based HUG leaders bring their city's HubSpot community together through both in-person and virtual events, real conversations, and lasting connections. This is your chance to lead one.

Get started
Dublin HUG chapter group photo outside HubSpot HQ
100+
Location-based chapters
40+
Countries represented
Life as a HUG leader

What it looks like to lead a local HUG

HUG event in session with attendees and a presenter
Events
Host in-person & virtual meetups

Plan and run in-person events for your local HubSpot community, from casual meetups to half-day workshops. Virtual events are always an option too. HubSpot backs you with funding, event software, topics, and promotion.

Large group of HUG community members gathered outdoors
Community
Build real relationships

Your chapter becomes a gathering place for HubSpot users in your city to genuinely connect face to face, swap tips, solve problems, and grow their networks.

HUG workshop with presenter and engaged attendees
Personal Development
Level up your brand

HUG leaders become the go-to HubSpot voice in their city. You'll get real speaking experience, grow your professional network, and build a reputation that opens doors.

What you get

HubSpot has your back

๐Ÿ› ๏ธ
A platform & tools

Your own chapter page, event management tools, and a community platform. All set up for you.

๐Ÿ’ฐ
Event funding

Reimbursements for venue, catering, and logistics to help cover the cost of your events.

๐Ÿ“ฌ
Dedicated support

A dedicated HUG program team in your corner for event planning help, questions, and feedback.

๐ŸŽ™๏ธ
Speaker sourcing

You bring the ideas and speakers. If you need backup, we can help source a HubSpot employee or HubSpot Champion to join your event.

๐ŸŒ
Global community

Connect with HUG leaders from around the world. Share ideas, borrow what works, build together.

๐Ÿ…
Recognition & perks

HubSpot swag, direct access to the HubSpot team, and recognition as the go-to HubSpot expert in your community.

Is this for me?

You might be a great fit if...

You enjoy connecting people and facilitating conversations
You want to grow your personal brand and visibility
You can commit to 1 event per quarter in your city
You're passionate about helping others get more out of HubSpot
Let's get started

Interested in leading a HUG?

Interested in starting a HUG chapter in your city? Tell us a bit about yourself and we'll be in touch.

Get started